Understanding who you serve and the market you exist in gives you the insight that you need to make smart decisions about who you’re marketing to and what they desire from your organization. Discovering this will help you break through the market and attract those who make your business profitable.

This Toolbox will help you compile, analyze, and map your organizations data and give you the ability to label and assign terms for the various areas within your market. By giving names to different segments, everyone on your team has the context to understand what is being discussed. Within this Toolbox, we will be creating a matrix that will help your team categorize and give vocabulary to your target customers. When everyone is on the same page internally, your marketing can be more tailored to meet your customers.

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