Just like a North Star guiding wary travelers on their journey, having a purpose and a cause is an essential operating strategy that every organization should have and fundamentally embody to their core. In business, it is the “why” and the “what” and it aligns and informs every decision to set the tone for who that organization is and can become. Organizations who utilize a purpose as their driving force have an easier time creating consistent customer experiences, solving problems, and building a strong internal culture.

This Toolbox will help you boil down your reason for being and what you do in a concise and simple way, which will allow you to more easily communicate and connect with others (team and customers).

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